In this episode of the Design and Shine podcast, I welcome back Christine Rice, who is a social media manager for online businesses and she also runs a fantastic small Facebook group called marketing for creative and unconventional women.

Christine and I talk all about a hot topic that I know a lot of surface pattern designers have trouble with and that is writing captions for your social media posts.

We cover:

• branding and why it’s much more than just the fonts and colours you use
• how to get write engaging captions
• using content pillars with your copywriting
• tips for structuring successful captions
• creating something relatable and interesting that also connects with the audience you’re writing for
• using storytelling to engage with your audience

Plus much more!

Click here if you would like to join Christine’s free Facebook group community