When I left full-time employment as a surface pattern designer, I could not understand why I found it so incredibly difficult to design with the same confidence and ease as I did for my clients…
Despite years of design experience and confidence working to a design brief, when I decided to work for myself I immediately fell into a ”surviving creative” mentality, and everything began to feel so. much. harder!
It took a massive shift in how I thought about myself and my ability to design before I was able to grow a successful surface pattern design business. ⚡️
But once I did the deeper work of changing my ”surviving identity” beliefs, I was able to quickly grow my business to my first $100k and have not looked back since! 💃